Zillow’s New Buyer Report: What AI Home Search Means for Agents
Original AI-generated editorial illustration; not a Zillow product screenshot. News analysis | October 16, 2026 Zillow published its 2026 Consumer Housing Trends Report findings for buyers on October 14. The results offer a useful snapshot of AI's place in homebuying: buyers are using AI tools, while real estate agents remain widely used. For agents, photographers, and property marketing teams, the practical question is how to prepare for buyers who arrive with AI-generated answers and follow-up questions. The numbers, with the right denominators Zillow reports that: 82% of buyers use AI at least occasionally in general. Among those AI-using buyers, 61% used it for homebuying. 85% of buyers used an agent during their search, shopping, or purchase. That second figure is easy to misread. It describes a subgroup, not 61% of all buyers. And the survey's general AI-use measure should not be treated as adoption data for Zillow AI mode specifically. The findings are co...